Retail 2.0

Retail 2.0

The retail trade is changing, e-commerce, social media and innovative marketing tools are shifting market share in the trade. Increasing digitization is also changing your industry. Web2Shop concepts, Click & Collect and innovative POS marketing enable efficiency advantages as well as new growth potential and business models. However, retailers often face the challenge of how to successfully prepare, initiate, steer and implement this change.

Seminar goal:

  • The aim of the seminar is to enable you to derive the application potential for your retail business and to identify concrete implementation options. The procedure, partners, concepts and methods are presented and explained and demonstrated by practical examples.
  • You can make your business profitable and sustainable through digitization - find out what digitization means for your business!


  • IInternet trading
  • Internet presentation
  • Online storefront
  • Online shop
  • Marketplaces
  • Online Marketing & Regional Targeting
  • Search engines
  • Social media marketing
  • Retail Directories
  • Cross-media marketing
  • Marketing Automation
  • New Sales Leads
  • Automated customer interaction
  • Web Tracking & Lead Generation
  • New customer into the business actions
  • Innovative customer acquisition concepts
  • Automatic documentation of calibration
  • Apps for machines. Improved or additional functionality by retrofitting apps. How do you maintain the qualified state?
  • Intelligent workpiece carriers or intelligent packaging.
  • Information carrier: always RFID. What are the alternatives?
  • Automatic, mechanical adaptations to different packaging material qualities through condition monitoring

Target group:

  • Entrepreneurs, professionals and executives in retail


  • Every third Friday of the month


  • 09:30 - 17:30


  • An der Technologiewerkstatt 1 72461 Albstadt


  • 190,00 Euro plus VAT / per participant

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